ReadWorthy

  • Never Fall In Love With the Medium February 20, 2012
    There’s something sexy about the old way of doing things. In an age where we jot notes on our laptops and phones, we still buy journals. As digital cameras improve, we still get excited about low-tech methods of creating. Just posting this picture of a cassette tape might get someone to feel a bit sentimental [...]
    ceb
  • Good Service is Like a Great Steak February 17, 2012
    I swear I’m not obsessed with food, but I am obsessed with service. In an older post about room service, specifically, I wrote about how Warm Bread is Not Toast. Well, here I am again with a room service post. In my most recent stay at my favorite hotel in Las Vegas, I needed to [...]
    ceb
  • Access Is An Asset February 15, 2012
    I was fortunate to have dinner last night with some brilliant leaders and professionals. I won’t name names, but some were friends from great companies, and others were new friends with amazing ideas. I’ll also divulge that I got to ask a question that interested me to Marc Ragan, CEO of Ragan Communications, that gave [...]
    ceb
  • Happy Birthday to Love February 14, 2012
    Ten years ago today, Tim Sanders launched his book, Love is the Killer App. It is a book I love written by a person I love. I’m not just saying this. Tim is lovable. He’s smart. He’s ultra passionate, and he’s been preaching a secret that people just refuse to accept is as important as [...]
    ceb
  • Three Minutes On Social Media February 12, 2012
    I had the pleasure of talking to deputy editor Teri Evans at Entrepreneur Magazine after keynoting their Growth Conference in Long Beach. This ends up being a few tips about small business and social media. Hopefully there’s something useful in here. (Oh, and for a behind-the-scenes detail, check out what I shared with people on [...]
    ceb


  • Why Blind Obedience is Killing Your Business February 22, 2012
    Picture three men racing through a tall hedge maze. The first man runs off and begins following paths randomly, hoping to stumble upon the exit. The second man is more methodical. He puts one hand on a wall of the maze and resolves to keep moving forward slowly, never taking his hand off the wall. [...]
    Johnny B. Truant
  • 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] February 21, 2012
    Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content. And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences [...]
    Brian Clark
  • The Downton Abbey Guide to Irresistible Narrative Marketing February 20, 2012
    Every content marketer needs to build relationships with readers. To have a chance at achieving your marketing goals, you need readers who love what you do. What if there were a blueprint for telling irresistible stories, for making almost everything you write have an impact in the hearts and minds of your readers? Look no [...]
    Matthew Gartland
  • 7 Sharp Writing and Marketing Links February 18, 2012
    This week on The Lede: David Ogilvy on writing A 7-step social media marketing strategy David Mamet’s legendary “storytelling 101″ memo What to do when you don’t feel like working If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter. // How to Write, by David Ogilvy [...]
    Robert Bruce
  • 5 Tips for Affiliate Marketing Beginners February 17, 2012
    What’s one of the most reliable ways to earn an income online? If done right, affiliate marketing is a hard model to beat. Problem is, there’s a lot of bad (and unethical) advice out there on how to approach it. So, I’ve invited Sonia Simone and Jessica Commins to jump on the line today to [...]
    Robert Bruce
  • Are You Making These 7 Mistakes with Your About Page? February 16, 2012
    Does thinking about it make you stumble and sweat? Have you put it off, because you’re worried it will suck? You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page. If that’s you, you’re probably overcomplicating things. A good About Page is simple, [...]
    Sonia Simone
  • How to Create Smarter Content Using Semantic Keyword Research February 15, 2012
    Ever hear two people arguing and then someone dismisses their differences like this: “Well, that’s just semantics”? What the person means by that is the difference boils down to “just” a difference in the meaning of the words. In other words, the meaning of a word isn’t all that important. Really? For serious SEO professionals [...]
    Neil Patel
  • 56 Ways to Market Your Business on Pinterest February 14, 2012
    In case you’ve been living in a mountain cave in Bhutan for the past couple of months, Pinterest is a relatively new social networking site that allows users to create online image collages, then quickly and easily share those collages — called “pinboards” — with other Pinterest users. It’s fun, easy, and catching on like [...]
    Beth Hayden
  • 7 Essential Tips for WordPress Beginners February 13, 2012
    Raise your hand if this sounds familiar … You meet someone and they say all the right things. They’re full of compliments and accolades. Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who [...]
    Pamela Wilson
  • 7 Worthwhile Content Marketing Links February 11, 2012
    This week on The Lede … How George Lucas Would Write a Blog Post Mark Zuckerberg’s 6 Ingredients of Success How to Make Your Content Go Viral The Difference Between Good and Great Content Marketing If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter. [...]
    Robert Bruce


  • 10 Ways to Deal With Upset Customers Using Social Media February 22, 2012
    How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Things break, problems come up and employees have bad days. But it’s how you handle [...]
    Andy Sernovitz
  • 6 Google+ Tips for Businesses February 21, 2012
    Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years [...]
    Marc Pitman
  • 13 Tools to Simplify Your Social Media Marketing February 20, 2012
    Are you looking for tools to simplify your social media activities? Many businesses feel overwhelmed when implementing their social media marketing. Sometimes the solution is to focus on the right social media tools for your business. We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 [...]
    Cindy King
  • Twitter Ads for Small Businesses: This Week in Social Media February 18, 2012
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much [...]
    Cindy King
  • How Social Media Has Changed Customer Service February 17, 2012
    In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World. Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers [...]
    Michael Stelzner
  • 5 Ways to Get Your Entire Company On Board With Social Media February 16, 2012
    Is everyone supporting social media at your company? Are you struggling to get the support you need? And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company. In some cases, the CEO [...]
    Marcus Sheridan
  • 3 Twitter Browser Extensions for Better Social Management February 15, 2012
    Do you have more than one Twitter account? If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of. Dashboard apps can help you keep tabs on various networks at once and update multiple accounts. However, when you want an enhanced Twitter experience [...]
    Corina Mackay
  • 5 Ways to Increase Your Facebook Fan Engagement February 14, 2012
    Want to increase your Facebook fan engagement? Keep reading for some simple techniques to get your fans more involved. Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages [...]
    Jim Belosic
  • How Content Turns Prospects Into Customers February 13, 2012
    How do you attract passionate customers? What can you do to cut through the noise and get people to notice what you have to say? The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems. Why Content? It’s interesting content that drives people to push that Share button or say to themselves, [...]
    Patricia Redsicker
  • Social Network for Social Media Marketers: This Week in Social Media February 11, 2012
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Network Launches for Social Media Industry: Social Media Examiner’s Networking Clubs just went public. “It’s a social water cooler [...]
    Cindy King




 

I’m an information junky… yes, I spend a lot of time reading, researching, following link after link. This is nothing more than a list of sources I try to keep up with.

Blogroll