needs-vs-wants-mindmap

How do people seek to satisfy their needs?

I wrote a post a few days back referencing Maslow’s “Pyramid of Needs”, and mentioned how they must be woven into our thought process as we put together the next “disruptive innovation”. This post by Jonathan Farrington (@jonofarrington) couldn’t do a better job of driving the argument home.

Disruptive_innovation

What do you think will be THE next “Disruptive Innovation” in Marketing & Advertising?

In this post, I will address “disruptive innovation” from a parallel, less “academia” perspective. Based on definitions and views on the subject from various sources, but keeping it VERY simple (K-I-S-S). In no way shape or form do I intend for this post to be anything else than a sounding pad to spark conversations and hopefully, somewhere down the road, evolve this exercise into a more profound and far reaching study.

So lets kick of by defining… Read on!

Disruptive-Companies3

Wrapping our mind around innovation [infographic]

Innovation is “a word” that gets a lot of flack, and in many cases is over exemplified to the extent that most end up overwhelmed and turned off.

News[1]

Today’s Links October 7, 2011

Read on!

steve_jobs

Stay hungry, stayf foolish

No need to introduce this video… excellent mind!

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