How do people seek to satisfy their needs?
I wrote a post a few days back referencing Maslow’s “Pyramid of Needs”, and mentioned how they must be woven into our thought process as we put together the next “disruptive innovation”. This post by Jonathan Farrington (@jonofarrington) couldn’t do a better job of driving the argument home.




![News[1] News[1]](http://www.interreaccion.com/wp-content/uploads/2011/10/News1-610x180.jpg)





