I have been travelling quite a bit over the past 3 weeks. Meeting people from many different sides of the cube; marketers, publicists, brand managers, directors, managers… A few of these conversations left an imprint.
I just finished reading “Leaders Vs. Managers” @ Lolly Daskals’ Blog (Lead From Within), and it did an excellent job of helping me hone in on why a few of the… Read on!
In this post, I will address “disruptive innovation” from a parallel, less “academia” perspective. Based on definitions and views on the subject from various sources, but keeping it VERY simple (K-I-S-S). In no way shape or form do I intend for this post to be anything else than a sounding pad to spark conversations and hopefully, somewhere down the road, evolve this exercise into a more profound and far reaching study.
So lets kick of by defining… Read on!
Not sure where this came from originally. Some say it was published in the NYT… so please pardon me if I leave out credit.
Amusing and entertaining, for sure, but it also lends an insight into how a consumer, customer, patron views practices and methods used by brands and their marketers.
Of all products or services, financial institutions have it rough. There is always at one point or another, a moment in which the consumer will feel insulted, abused, etc.… Read on!
I will be participating in a workshop this coming Monday at one of my clients’ agencies, in an effort to help get their creative juices flowing. Apparently, the all too common “cookie cutter” approach to campaigns has worn out the brand managers, whom are desperate for some innovative proposals in Social Media.
This has been bugging me for some time now; agencies (not all of them, but yes, too many of them) have become relaxed and sad to say quite… Read on!
Todd Wasserman published a great post today: 5 Brands That Are Surprisingly Successful on Facebook sets the table for a much needed conversation, us marketers must have with brands…
