The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy

In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution.  Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers.

In this fascinating discussion, we learn how a 54 year old industry body adapted to the change in how people interact with television, music and one another, shifting from watching the conversation to engaging and… Read on!

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Balance is the name of the game

I have been travelling quite a bit over the past 3 weeks. Meeting people from many different sides of the cube; marketers, publicists, brand managers, directors, managers… A few of these conversations left an imprint.

I just finished reading “Leaders Vs. Managers” @ Lolly Daskals’ Blog (Lead From Within), and it did an excellent job of helping me hone in on why a few of the… Read on!