5 Ways to Get Your Entire Company On Board With Social Media

5 Ways to Get Your Entire Company On Board With Social Media

social media how toIs everyone supporting social media at your company?

Are you struggling to get the support you need?

And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

In some cases, the CEO thinks the idea is frivolous.In others, management has their doubts.And in a large majority of companies, employees have no understanding of what social media is, what it does

… Read on!

A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier said than done., especially when vision and execution are two sides of different coins. This is a critical path where businesses must not only… Read on!

Leadership in an Era of Digital Darwinism

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising stars such as Instagram, Quora and to some extent Google+ before we understand the impact they have on our world and the impact we… Read on!

Brand Marketing Mistakes All Leaders Must Avoid

Brand Marketing Mistakes All Leaders Must Avoid

Brand Strategy Brand Leadership Marketing Kodak 
Business leaders are over-educated. Never have I seen so much advice offered to executives about how to do things right. There are hundreds of business management books and over 2000 titles alone in marketing.

So why are we having such difficult economic times? Why did Detroit almost drive off a cliff? Why did the banks need bailing out? Why are some corporate… Read on!

Engage Against the Machine: The End of Business as Usual

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage.

I thought I take a moment to answer it hear just in case you were wondering the same thing.

Engage was and is special. In fact, I felt the mission and content of the book was so special, that I wrote it twice. I viewed both versions as my chance to not only document the transformation in marketing and… Read on!

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