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posted byBrian Solis
categoriesinnovation, Syndication

Digital Trends: Strategies for Reaching and Influencing Connected Consumers

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012.

The challenge is that hardly any business leaders noticed. That’s not their fault however.

Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best.

What the social media gurus aren’t telling you is that the landscape for business isn’t… Read on!

posted byBrian Solis
categoriesinnovation, Leadership, Syndication

Leadership in an Era of Digital Darwinism

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising stars such as Instagram, Quora and to some extent Google+ before we understand the impact they have on our world and the impact we… Read on!

posted byh0us3
categoriesinnovation, Leadership, Management, My Humble Point Of View

Balance is the name of the game

I have been travelling quite a bit over the past 3 weeks. Meeting people from many different sides of the cube; marketers, publicists, brand managers, directors, managers… A few of these conversations left an imprint.

I just finished reading “Leaders Vs. Managers” @ Lolly Daskals’ Blog (Lead From Within), and it did an excellent job of helping me hone in on why a few of the… Read on!

posted byh0us3
categoriesCollaboration, Disruptive Innovation, innovation, My Humble Point Of View, ReadWorthy

What do you think will be THE next “Disruptive Innovation” in Marketing & Advertising?

In this post, I will address “disruptive innovation” from a parallel, less “academia” perspective. Based on definitions and views on the subject from various sources, but keeping it VERY simple (K-I-S-S). In no way shape or form do I intend for this post to be anything else than a sounding pad to spark conversations and hopefully, somewhere down the road, evolve this exercise into a more profound and far reaching study.

So lets kick of by defining… Read on!