needs-vs-wants-mindmap

How do people seek to satisfy their needs?

I wrote a post a few days back referencing Maslow’s “Pyramid of Needs”, and mentioned how they must be woven into our thought process as we put together the next “disruptive innovation”. This post by Jonathan Farrington (@jonofarrington) couldn’t do a better job of driving the argument home.

flip

Amusing… or human nature?

Todd Wasserman published a great post today: 5 Brands That Are Surprisingly Successful on Facebook sets the table for a much needed conversation, us marketers must have with brands…

collaboration

“Culture eats strategy for breakfast” – Peter Drucker

All too often great ideas get beaten down by “not being aligned with our strategy”… how is that?

I came across two posts this morning. One talking about the agency of the future, and another regarding Micro Blogging in the organization. Nothing to do with one another, yet both ring a common bell: Culture