How do people seek to satisfy their needs? interREACCION

posted byh0us3
categoriesDigital Culture, ReadWorthy, Sales
tagsinnocation, motivation, needs & wants, sales

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Louis h0us3
Advocate and evangelist of interactions & reactions. Slightly bitter and sarcastic, dry sense of humor, and far from being cuddly.
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How do people seek to satisfy their needs?

I wrote a post a few days back referencing Maslow’s “Pyramid of Needs”, and mentioned how they must be woven into our thought process as we put together the next “disruptive innovation”. This post by Jonathan Farrington (@jonofarrington) couldn’t do a better job of driving the argument home.

Buyers Always Buy for Their Own Reasons, Not Ours! | The Customer CollectiveEvery successful sale is made not so much because of the excellence of your product or of your sales pitch, but because consciously or unconsciously, you have found the human reason why your prospect should buy: You have found the door to their motivation and have opened it. The more you understand the function of human motivation, the more successfully you will sell.